PiC’s initiatives in the coffee sector are aimed at helping the marginalized groups in the supply chain by helping small coffee growers get fair returns for their coffee beans. The marginal coffee growers in India are going through a prolonged crisis due to low returns from the coffee beans they produce. In real money terms the coffee producing Third World earned $ 10 billion by selling coffee to the TNCs in 1992. In that year the TNCs who processed coffee and sold it to consumers earned $30 billion. In 2002 while TNC retail sales exceeded $ 70 billion, coffee producing countries could earn only $5.5 billion. A comprehensive research has been initiated in collaboration with Dutch Coffee Coalition, Netherlands, focused on small growers of four regions in India (West Bengal, Assam, Kerala and Tamil Nadu). The analysis of the research focuses to understand the status of small growers in tea industry and suggest policy implementation. The objectives of the research are:
For more information please contact, Shatadru Chattopadhayay (shatadru.chatopadhayay@picindia.org) |