4.3c Reasons for not mainstreaming CR

# Low base

The prominent reason (22.8 percent) cited for thinking CR should not be mainstreamed is that the current course curriculum is adequate for students to understand their social responsibility.

Management Institutions today undertake various initiatives by way of carrying out their social responsibility. In order to gauge what drives the institutions to discharge social responsibility, the institutions were asked to list out the entities perceived by them to be integral to social responsibility. A set of stakeholders was provided to them and they were asked to rank these in the order of importance in the process of promoting and driving social responsibility.

4.4 Stakeholders driving Social Responsibility

For the majority (75 percent) in this sample, Industry figures as the top social responsibility-driving stakeholder, followed closely by faculty at 71.2 percent and students at 65.4 percent.

4.5 Stakeholders Driving the Development of CR Teachings

One key area of analysis was to ascertain the important players in the introduction and development of CR teaching. These were divided into two categories: internal and external stakeholders.

a. Internal stakeholders
Internal stakeholders are typically students, faculty, management, etc., who fall within the institutional fold. Management Institutions were asked to cite who they saw as the top three internal stakeholders in the order of precedence. The following findings emerged.

Ranking of internal stakeholders important in driving CR teachings  

Faculty is considered as the most important internal stakeholder driving CR teaching with 51 percent ranking it first. Students are reported as the next most important biggest driver at 46.2 percent followed by University Management in third place at 27.9 percent.

b. External stakeholders