5.2 CR Curriculum Mainstreaming Plans

Having studied the perception of Management Institutions on CR mainstreaming, the study set about determining measures taken towards this end.

Ways proposed for mainstreaming CR content across all degrees and subjects

When asked if they had any plans of expanding CR content across programmes and courses, that is, mainstreaming CR, 37.5 percent said that they proposed to include compulsory modules in mainstream programmes. Interestingly, a comparable proportion (30.8 percent) claimed having no plans whatsoever. Other plans shared by Management Institutions for CR included integrating CR in other modules or courses (23.1 percent) and launching optional modules on CR in mainstream programmes (22.1 percent).

Areas where Management Institutions believe CR can be incorporated

For the implementation of CR curriculum mainstreaming plans, it is imperative for Management Institutions to identify where they think CR may be accommodated.

The institutions in the sample were thus asked to identify areas in which there is scope for CR expansion. The two areas where the business academia sees space for CR are Marketing and Communications (71.2 percent) and Corporate Strategy (also 71.2 percent). Other areas identified include HR (66.3 percent), Governance (61.5 percent) and Organisational Behaviour (55.8 percent).