Banking and Financial

Banking and finance remained the only sector to register a minority figure with 48 percent claiming they perceived a leadership role for their company across company categories. Of these, MNCs were unanimous (100%) in their opinion that there was a distinct leadership role for them to play in incorporating responsible business practices while only 42% of Indian companies recognised the need for them to take on a leadership role.

12.3 Leadership role of MNC in promoting CR agenda

Base: All international MNCs operating in India
* Low Base

The international MNCs operating in India were asked if they believed that they had a leadership role to play in pushing the CR agenda in India and acting as a role model. While all the pharmaceutical companies believed that they had a leadership role to play to push the CR agenda and act as a role model, the proportion of companies agreeing was quite low among the ‘Auto’ and ‘Banking and Financial’ sector. A majority of the respondents in the ‘ITES’ (75%), ‘Power’ (67%) and ‘FMCG’ believed that they had a leadership role to play in pushing the CR agenda and acting as a role model.

Annexure 1 - Research Methodology

The Research design to be developed for the fourth phase needs primarily to meet the objective of tracking corporate attitudes, barriers and contribution practices with respect to social responsibility and also the role of Government towards it. The design also keeps methodology including instruments and sampling design similar to the one used in previous study to enable comparisons.

We have undertaken a detailed quantitative study in the following 6 sectors.

The centres have been selected keeping in view the sectors to be included in the study.
The selected centres are as follows:
i) Mumbai
ii) Chennai
iii) Kolkata
iv) New Delhi
v) Hyderabad
vi) Bangalore
vii) Ahmedabad

The study has been carried out at the registered offices of the companies in the above 7 cities.