9.1.2 Communities targeted through community development programme

Explanatory note: Around 70 percent of the companies reported to support weaker sections, both rural and urban community, through their community development programmes. Around 22 percent of the respondents claimed to target rural communities while around seven percent of the respondents reported targeting urban communities. No major difference was observed in the trends across the types of companies except that the MNCs (13%) were targeting more urban communities as compared to the average while the PSUs (3%) were targeting the urban communities lesser as compared to the average.

9.2.2 Target groups for the community development programmes

Table 22 Target groups for community development programmes

A majority of the companies stated that the target group of their community development programmes were the people affected by natural disasters (58%) and children (55%). The other target group were ‘women’, ‘youth’, ‘girl child’, ‘physically challenged, the ‘elderly’ and the ‘people living with diseases’. It was observed that the target group of the community development programmes were focusing on the marginalized section of the society. The companies were looking to alleviate the sufferings of these people through their community development initiatives. A comparison of the target group for community development initiatives across different sectors reveals that there is no major difference in the type of group across the Indian companies, MNCs and PSUs.